In the Welsh valleys town of Merthyr Tydfil, three unlikely allies launch a scrappy newspaper — The Rag — and find themselves squaring up to the local council, a cabal of corporate crooks, and the long-established Merthyr Express.
It is a David-and-Goliath comedy-drama: warm, funny and true, told in lurid colour with the loose, hand-held energy of documentary. Shot with improvised edges, its cast of acclaimed Welsh actors give it a fresh, messy, lifelike quality.
Based on (mostly) true events, The Rag brings Merthyr forward as a character in its own right — a town that refuses to be talked down to.